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Communications Plan/Strategies  

Always have a plan, and believe in it. 
Nothing happens by accident.

~ Chuck Knox - Head coach Seattle Seahawks 1983-1991

 Five 'P' Philosophy:
Proper Planning Prevents Poor Performance

Elements of a Communications Plan:
Determine your goals
Identify and profile your audience

Identify a timeline

Develop your messages

Identify communications media/channels

Establish partnerships/sponsorships

Implement the Plan

Evaluate your plan through benchmarks and analysis



Communications Plan development includes:
Mission, vision and values statements

Communications objectives and goals

Target audience analysis

Key messages

Resource budgeting
Training for message delivery

Measurement tools

Collateral Development

Change Management Communications  


If anything is certain, it is that change is certain. The world we are planning 
for today will not exist in this form tomorrow.

~ Philip Crosby - Management theory and quality management guru



Four C's of Change Management:
Connectivity - Community - Continuity - Content


Definition of Change Management: A structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. This includes both organizational change management processes and individual change management models, both of which are used to manage the people side of change



Benefits of Change Management Communications include:

Enhanced learning, collaboration and decision-making

Rapid means of increasing communication

Developing of shared goals

Utilization of Best Practices

Developed sense of connection throughout organization

Optimized relationship-building

Fosters development and management of knowledge

Manages business strategies and goals



Deliverables include:

Readiness assessments
Building awareness
Education and training
Measurement systems, rewards and reinforcement

Cohesive support to organization business segments
Synchronizing collaboration to affect change
Comprehensive, consistent communications
Best Practices Library

Corporate Communications/PR
Employee Communications

Nothing in life is more important than 
the ability to communicate effectively.
~ Former President Gerald R. Ford


Communications collateral can include:
Periodic print publications

Online communications

Meeting and conference materials

Media/public relations

Legislative/advocacy materials

Executive speeches  [Sample 1 Sample 2 Sample 3 Sample 4 Sample 5]

Annual reports  

Feature articles/Essays/Editorials [Sample 1 Sample 2 Sample 3 Sample 4]

Press/news releases

Executive bios

Web content/development

Certificate and awards

Newsletters – design, layout and content  (Sample)
Corporate Magazines


Marketing Communications

Brand Management

Put it before them briefly so they will read it, 
clearly so they will appreciate it, 
picturesquely so they will remember it and, 
above all, accurately so they will be guided by its light.

~Joseph Pulitzer

Communications Collateral can include:
Sales and marketing material

Corporate identity including policies/procedures  
White Papers [Sample]



Flyers [Sample]

FAQ sheets


Radio/TV scripting
Web design & content

Crisis Communications

These are the times that try men's souls.

~Thomas Paine, 1737-1809


Crisis communications can include:

Establishing the “Team”

Determining individual tasks to be performed

Ascertaining the crisis “position”

Assigning a designated spokesperson

Setting media policies/procedures

Creating templates – news releases,

Planning internal communications

Building prepared statements

Creating Web site content

CEO updates

Follow-up presentations

Media interview preparation


Event Planning

All successful people men and women are big dreamers.

They imagine what their future could be, 
ideal in every respect,
and then they work every day 

toward their distant vision, that goal or purpose
~ Brian Tracy Best selling author and motivational speaker

Corporate events - 
Help foster togetherness within an organization

Can be designed to help employees sharpen skills and abilities

Event planning includes:
Theme development, tag line, logo design, colors

Pre event planning –

Location selection, emcee, room setup, caterer, food options, video/audio, trade show booth, equipment
Messaging, speeches, introductions, literature/presentations, flyers, handouts, giveaways, exhibit materials, press kits

Event day
Seating, servers, greeters, sign-in, name badges, clean-up

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